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The Atelier Journal

Notes from the studio.

Care guides, gift-giving inspiration, and the stories behind our most-loved arrangements — written from our bench in North Hollywood.

Peonies in soft morning light
Featured · Care Guide

How to keep peonies blooming for two weeks (not three days)

Peonies are the divas of the floral world — gorgeous, but particular. Here's the cheat sheet our atelier uses to coax every last day of bloom out of them, from the cool-water trick to the surprising role of fruit bowls.

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Latest from the journal

Recent posts

Red roses arranged on a marble table
Gift Guide

The anniversary flower guide: year-by-year

A traditional year-by-year breakdown of anniversary flowers — from 1st-year carnations to 50th-year yellow roses — and what to send when "I love you" feels too small.

6 min read Read →
Bride holding bridal bouquet
Weddings

Planning your wedding flowers: a 12-month timeline

When to book your florist, when to finalize the palette, when to taste your cake instead of your bouquet (please) — our atelier's exact wedding-flower timeline.

9 min read Read →
Pink peonies in a clear vase
Care Guide

Peony care: the 2-week bouquet method

The exact steps our florists use to keep peony arrangements looking fresh for two weeks instead of three days. Includes the cold-water trick and a chart of which peonies last longest.

5 min read Read →
Coming Soon

More guides on the way

We're writing about Valentine's Day prep, sympathy etiquette, sustainable florals, and how to choose the right vase. Want updates? Join the newsletter.

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